Marketing Representative B - EMS

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The City of Austin's Emergency Medical Services Department provides 9-1-1 emergency medical response to the citizens of Austin and Travis County serving a population of over 2.2M citizens in a service region of over 1,039 square miles. While most of the assistance we give to the community is medical in nature, the smallest part of what we do involves truly time-critical life-threatening emergencies. Yet everything we do is about service: service to our patients, their families and loved ones; service to our community; and service to the people who make up Austin-Travis County Emergency Medical Services.

Under the direction of the EMS Recruitment Program Manager the Marketing Representative B will be tasked with developing and implementing long - range marketing campaigns for the EMS Recruiting Division. This person will be responsible for creating and managing digital content on all social media platforms associated with Austin-Travis County EMS and will engage with stakeholders to promote brand awareness and generate top-talent interest in ATCEMS. When needed, Marketing Representative B will assist the EMS Recruitment Program Manager during the EMS Academy hiring process.

Job Description:

Marketing Representative B - EMS

Purpose:

Serve as advisor to customers and potential customers regarding the resolution of issues that affect the sale, installation, and utilization of the organization's products and/or services. Propose changes in products and/or services that may result in cost reductions and savings, as well as increased customer participation.

Duties, Functions and Responsibilities:

Essential duties and functions, pursuant to the Americans with Disabilities Act, may include the following. Other related duties may be assigned.

• Develops and maintains budget for projects.
  
• Develops and evaluates long-range market planning/strategies.
  
• Works with neighborhood associations, community leaders, political action groups, and other interested groups with on-going projects.
  
• Uses graphic design principles to support marketing communication campaigns.
  
• Conducts market research and needs assessment surveys and maintains research and client databases. Research requests for information.
  
• Initiates, designs, and manages the development of promotional campaigns. Acts as representative for programs. Manages and plans projects/accounts. Conducts presentations, tours, and public education programs. Evaluates effectiveness of programs. Provides marketing consultation to clients.
  
• Works with outside vendors (media buying, print buying, etc.). Develops contracts, surveys, documentation, and forms.
  
• Maintains Web content; and develops digital advertising, promotional campaigns, and strategies.
  
• Writes, edits, and follows up on news releases. Coordinates, writes, and edits internal and external information/data. Develops and generates reports. Provides and develops graphic designs.
  
• Bears responsibility for larger individual projects or acts as an account representative for client programs. Works on assignments that are complex in nature where considerable judgment and initiative are required in resolving problems and making recommendations.
  

Responsibilities - Supervisor and/or Leadership Exercised:

May lead and provide training and guidance to others.

Knowledge, Skills, and Abilities:

Must possess required knowledge, skills, abilities, and experience and be able to explain and demonstrate, with or without reasonable accommodations, that the essential functions of the job can be performed.

• Knowledge of principles and processes for providing customer and personal services. This includes assessing customer needs, meeting quality standards for services, and evaluating customer satisfaction.
  
• Knowledge of market strategy and tactics, product demonstration, sales techniques, and sales control systems.
  
• Knowledge of media production, communication, and dissemination techniques and methods.
  
• Knowledge of fiscal planning and budget preparation.
  
• Skill in oral and written communication.
  
• Skill in handling multiple tasks and prioritizing.
  
• Skill in using computers and related software.
  
• Skill in planning and organizing.
  
• Skill in data analysis and problem solving.
  
• Ability to write and conduct research.
  
• Ability to work with frequent interruptions and changes in priorities.
  
• Ability to train and lead others.
  
• Ability to establish and maintain good working relationships with other City employees and the public.
  

Minimum Qualifications:

• Graduation with a bachelor's degree from an accredited college or university with major coursework in Marketing, Advertising, Public Relations, Business Administration, Public Administration, Finance. or a related field, plus four (4) years of relevant experience.
  
• Experience may substitute for the education up to the maximum of four (4) years.
  

Licenses and Certifications Required:

None.

Preferred Qualifications:

• Strong digital literacy and technical skills for marketing campaign content and graphic designs.
  
• Experience conducting market research and analyzing data to measure effectiveness, identify trends and discover new market opportunities and target audiences.
  
• Experience revamping and creating new social media outlets to enhance ACTEMS recruitment platforms.
  
• Experience with radio, digital, streaming audio and/or television advertisement.
  
• Experience with project management.
  
• Strong interpersonal skills to enhance recruitment and marketing efforts.
  

Notes to Candidate:

Regarding your application:

• A detailed, complete City of Austin employment application is required to evaluate your qualifications and, if selected as a top candidate for the position, will be used when determining salary.
  
• Statements like “see resume” will not count when determining experience. Please be thorough in completing the employment application and list all experience that is relevant to this position. The application and resume must include dates (month and year) for each job history entry. In addition, the resume information must match the information on the application.
  
• Please describe your specific experience as it relates to the minimum and preferred qualifications when responding to the supplemental questions on the application. The responses to the supplemental questions should reference the employment history listed in the employment history section.
  
• Incomplete applications will not be considered.
  
• A cover letter and resume are required for this position.
  

EMS reserves the right to close posted positions prior to the advertised close date, based on recruitment strategies and business needs.

Location:
15 Waller St

Salary Range:

$29.89 - $37.37

Hours:
8:00 a.m. - 5:00 p.m.
Schedule may vary based on business need with option for hybrid telework schedule after successfully completing a three (3) month in office probationary period.

Veterans:
Veterans, we thank you for your service and welcome your application. If you are selected as the top candidate for the position, you will be required to provide your DD214.

Assessment:
An assessment will be required as part of the hiring process.

Internal Applicants:
Employees in Good Standing, who are candidates within the Department or division that the position resides in, and who meet the minimum and preferred qualifications for the position will be included in the initial interview.

ATCEMS employees must remain in Good Standing through the Top Candidate Selection phase at which time the Good Standing status will be re-verified.

Please be aware that the Job Posting Close Date reflects the final day to apply, but the posting will close at 11:59 PM the day before the date listed. All application steps, including attachments and submission, must be fully completed before that time.

We also recommend that you save or print a copy of the job posting for your records. Once a posting has closed, it will no longer be viewable
in the system.

You do not need to meet 100% of job requirements to apply.

EEO Statement for City of Austin:

The City of Austin will not discriminate against any applicant or employee based on race, creed, color, national origin, sex, gender identity, age, religion, veteran status, disability, or sexual orientation. In addition, the City will not discriminate in employment decisions on the basis of an individual's AIDS, AIDS Related Complex, or HIV status; nor will the City discriminate against individuals who are perceived to be at risk of HIV infection, or who associate with individuals who are believed to be at risk.

City of Austin is committed to compliance with the Americans with Disabilities Act. If you require reasonable accommodation during the application process or have a question regarding an essential job function, please call (512) 974-3210 or Texas Relay by dialing 7-1-1.

Closing Date/Time: 2026-04-28

• 

• City of Austin

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