Marketing and Media Manager

JOB SUMMARY

*To ensure a fair and consistent hiring process for all applicants, a completed employment application is required. Resumes are considered supplemental and cannot substitute for the required application.

The Marketing and Media Manager leads the City’s marketing and multimedia initiatives to ensure consistent branding, effective communication, and public engagement. This position oversees marketing strategies, digital platforms, developing and implementing outreach, and managing the City’s online presence to support organizational goals, programs, services, and events. The role also provides leadership to assigned staff, collaborating across departments to deliver creative data-driven campaigns, and serves as a key resource during emergency communications.

ESSENTIAL FUNCTIONS

The following list highlights the main responsibilities of this position. While it covers the core tasks, it may not include every duty that could be assigned. Employees may be asked to take on other responsibilities as needed to support the team and department.

• Direct marketing campaigns, graphic design, multi-media content, and branding strategies to promote City programs, services, and initiatives.
• Lead the creation of collateral materials and provide marketing counsel and support to City departments for events, campaigns, and special projects; incorporate bilingual and culturally competent strategies when possible.
• Oversee development and maintenance of the City’s website, employee portal, and digital content; ensure accessibility and responsive design.
• Manage social media platforms, respond to trends, monitor engagement, and use analytics to assess effectiveness and inform strategy.
• Maintain availability for after-hours/call-outs as needed to support emergency communications and City operations.
• Supervise and develop assigned communications staff; ensure cross-training and resource allocation for departmental needs.
• Evaluate communication tools and strategies for effectiveness and recommend improvements.
• Assist with writing, media relations, photography, video production, and intergovernmental relations functions as needed.
• Maintain professional standards and ensure compliance with City policies and branding guidelines.

MINIMUM REQUIREMENTS & PREFERRED QUALIFICATIONS

MINIMUM REQUIREMENTS

• Bachelor’s degree in media, marketing, communications, public relations, or related field.
• Four (4) years of experience in media, public relations, municipal government, or related field; a Master’s degree may substitute for one year of experience.
• Supervisory experience.
• Valid Texas driver’s license with an acceptable driving record.

PREFERRED QUALIFICATIONS

• Experience with municipal government, including knowledge of local, state, and federal issues and agencies.
• Advanced knowledge of marketing techniques, graphic design, and multimedia software (Adobe Creative Suite, InDesign, Premiere, etc.).
• Proven ability to manage organizational social media programs.
• Bilingual English/Spanish.

COMPETENCIES AND ENVIRONMENT

KNOWLEDGE, SKILLS, AND ABILITIES

• Strong written and verbal communication skills.
• Ability to manage complex projects, meet deadlines, work collaboratively, and interface professionally with stakeholders.
• Proficiency in marketing strategy, social media management, and multimedia production.
• Flexibility to work nights, weekends, and during emergency events as needed.

PHYSICAL DEMANDS

This position requires lifting up to 30 pounds occasionally. Frequent activities include sitting, handling, fine dexterity, vision, hearing, and talking. Occasional activities include standing, walking, reaching, and climbing. Rare activities include kneeling, crouching, bending, and twisting.

WORK ENVIRONMENT
Work is primarily performed in an office setting with occasional field visits and exposure to emergency conditions, variable weather, and high-pressure situations.

The City of San Marcos offers its employees a broad range of benefits to enhance their personal and occupational lives. We are committed to a total rewards strategy that provides employees with competitive compensation, comprehensive benefits, and an environment that supports a healthy work/life balance.

View Our Benefits Guide.

BENEFITS
Medical, Dental & Vision Coverage

• United Healthcare
  • Choice Plus PPO Plan
  • Prescription Drug Plan
  • Wellness Initiatives
  • Virtual Doctor Visits 24/7
  • Dental Plan
• Davis Vision Insurance
  • Base Vision Plan
  • Premium Vision Plan
  • Laser Vision Correction discounts

Retirement

• Texas Municipal Retirement System (TMRS)
• Mission Square Retirement Corporation - optional 457-deferred compensation plan & Roth IRA

ADDITIONAL BENEFITS

• Flexible Spending Accounts
• City paid Life and AD&D Insurance
• Voluntary Life, AD&D and Long Term Disability insurance
• Employee Assistance Program
• Vacation
• Sick Leave
• Holidays
• Longevity Pay
• Tuition Reimbursement
• Activity Center Membership
• Direct Deposit

The City of San Marcos strives to provide employees with an opportunity for a flexible and positive work/life balance. Employees in eligible positions are offered remote telework options of up to two days per week or 40% of an employee's scheduled work hours. Remote telework eligibility will be determined by department directors to ensure the City provides quality services.

Closing Date/Time: 6/5/2026 11:59 PM Central

• 

• City of San Marcos, TX

• 512-393-8060

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