SENIOR MARKETING ANALYST

Position/Program Information

TYPE OF RECRUITMENT

Open Competitive Job Opportunity

EXAM NUMBER
Y1773C

FILING DATES

September 30, 2024 at 8:00 a.m. PT -

Until the needs of the service are met and is subject to closure without notice.

ABOUT THE LOS ANGELES COUNTY DEPARTMENT OF HEALTH SERVICES:
The Los Angeles County Department of Health Services (DHS) is the second largest municipal health system in the nation. DHS operates as an integrated health system, operating 25 health centers and four acute care hospitals, in addition to providing health care to youth in the juvenile justice system and inmates in the LA County jails. Across the network of DHS' directly operated clinical sites and through partnerships with community-based clinics, DHS cares for about 600,000 unique patients each year, employs over 23,000 staff, and has an annual operating budget of 6.9 billion. For additional information regarding DHS please visit www.dhs.lacounty.gov .

Through academic affiliations with the University of California, Los Angeles (UCLA), the University of Southern California (USC), and the Charles R. Drew University of Medicine and Sciences (CDU), DHS hospitals are training sites for physicians completing their Graduate Medical Education in nearly every medical specialty and subspecialty. In addition, to its direct clinical services, DHS also runs the Emergency Medical Services (EMS) Agency and the County's 911 emergency response system, as well as Housing for Health and the Office of Diversion and Re-entry, each with a critical role in connecting vulnerable populations, including those released from correctional and institutional settings to supportive housing.

MISSION:
To advance the health of our patients and our communities by providing extraordinary care.

DEFINITION:
Responsible for a department's marketing program.

Essential Job Functions

• Plans, develops, implements and monitors departmental marketing strategies and programs.
• Supervises staff engaged in departmental marketing programs, if needed.
• Oversees the creation and maintenance of the organization's brand identity and execution; Coordinates with facility leadership, government relations and public information staff to implement brand campaigns across key stakeholders and target audiences.
• Develops and sustains social media strategies across various platforms to support organization brand recognition and grow stakeholder engagement in the organization's services, programs, and initiatives.
• Negotiates with marketing sponsors and governmental agencies in matters relating to the sponsorship of signage, donations and licensing of intellectual property.
• Analyzes new marketing programs to determine their appropriateness for the department and recommends programs that are within County Marketing's guidelines and standards.
• Prepares promotional materials for obtaining sponsorship agreements.
• Conducts market assessments and develops and modifies marketing plans to meet department goals; Analyzes and interprets campaign metrics through the use of marketing analytical tools to optimize content performance.
• Prepares special reports and recommendations for the Board of Supervisors, governmental agencies and officials.
• Prepares marketing data for determining financial considerations for marketing programs.
• Prepares awards, grants and loan applications.

Requirements

SELECTION REQUIREMENT:

TRAINING AND EXPERIENCE:
OPTION I: Two (2) years’ experience in a public agency * assisting in the negotiation and implementation of marketing programs.

OR

OPTION II: Three (3) years’ experience in private sector ** marketing implementing marketing projects.

* Public agency is defined as: the Government of the United States; any agency of the United States, or government of a state, which includes counties, cities, school district, and etc.

** Private sector is defined as: Organizations of the national economy that are owned, controlled and managed by private individuals or enterprises rather than direct government control.

LICENSE:
A valid California Class C Driver License or the ability to utilize an alternative method of transportation when needed to carry out job-related essential functions.

PHYSICAL CLASS II - Light: This class requires light physical effort that may include occasional light lifting to a 10-pound limit and some bending, stooping, or squatting. Considerable ambulation may be involved.

DESIRABLE QUALIFICATIONS:

Additional credit will be given to applicants who possess the following desirable qualifications:

• Additional years of recent *** experience in the negotiation and implementation of marketing programs, beyond the Selection Requirements.
• Experience managing **** graphic artists, photographers, video production specialists and other marketing assistant staff who are creating marketing deliverables for the implementation of marketing projects.
• A master’s degree ***** or higher from an accredited college or university with specialization in Marketing, Communications, Journalism, Public Relations, English, or other closely related major.

*** Recent experience is deemed to be within the last five (5) years.

**** Manager level experience is defined as: Organizes, plans, implements, and controls functions and programs; develops and implements procedures and guidelines; formulates short-term and long-term goals and objectives, directs and supervises staff, allocates resources, determines staff training needs; etc.
***** In order to receive credit for the completion of any type of college degree, you must attach a legible copy of the official diploma, official transcripts, or official letter from the accredited institution which shows the area of specialization at the time of filing, or via email to ahsu3@dhs.lacounty.gov within 7 calendar days of filing your application online. We do not accept password-protected documents. Ensure documents are unlocked before attaching to your application or sending to the exam analyst.

OUT OF CLASS AND WITHHOLD INFORMATION:
No withholds are allowed for this examination. Applicants must meet the Selection Requirements at the time of filing. County employees who wish to meet the requirements using out-of-class experience will be considered for this examination. Those claiming out-of-class experience should describe their out-of-class duties in detail in the Work Experience and Supplemental Questions sections of their application. Applicants are also encouraged to submit any supporting documentation such as out of class/additional responsibility bonuses, verification of experience documents, and performance evaluations in order to assist staff’s review of applicants' qualifications.

Additional Information

EXAMINATION CONTENT:
This examination will consist of an evaluation of experience and education based upon application information, desirable qualifications and supplemental questionnaire, weighted 100%.

Candidates must achieve a passing score of 70% or higher on this examination to be added to the eligible register.

ELIGIBILITY INFORMATION:
Applications will be processed on an "as received" basis and those receiving a passing score will be promulgated to the eligible register accordingly.

The names of candidates receiving a passing grade on the examination will be placed on the eligible register and will appear in the order of their score group for a period of twelve (12) months following the date of eligibility.

No person may compete in this examination more than once every twelve (12) months.

SPECIAL INFORMATION:

VACANCY INFORMATION:
The resulting eligible register for this examination will be used to fill vacancies throughout the Department of Health Services (DHS) as they occur.

AVAILABLE SHIFT:
Appointees may be required to work any shift, including evenings, nights, weekends and holidays.

APPLICATION AND FILING INFORMATION:
Applications must be submitted online only. Applications submitted by U.S Mail, Fax, or in person will not be accepted.

Apply online by clicking on the green "APPLY" button at the top right of this posting. You can also track the status of your application using this website.

Plan to submit your online application well in advance of the 5:00 p.m. (PT) deadline on the last day of filing, as you may be required to verify your email address. This only needs to be done once per email address, and if you already have a job seeker account on www.governmentjobs.com/careers/lacounty , you can verify at any time by logging in and following the prompts. This is to enhance the security of your online application and to ensure you do not enter an incorrect email address.

Applications electronically received after 5:00 p.m., PT, on the last day of filing will not be accepted.

This examination will remain open until the needs of the service are met. Application filing may be suspended at any time with or without advance notice.

For the foreseeable future, all notices including result letters and notices of non-acceptance will be sent electronically to the email address provided on the application. It is important that applicants provide a valid email address. Please add ahsu3@dhs.lacounty.gov as well as noreply@governmentjobs.com and info@governmentjobs.com to your email address book and to the list of approved senders to prevent email notifications from being filtered as SPAM/JUNK mail. Please note, if you opt out of receiving emails, you can visit governmentjobs.com, log into your profile and check your inbox. The inbox retains a copy of all emails sent, for your records.
IMPORTANT NOTES:

• Please access the following link for important Employment Information. http://file.lacounty.gov/SDSInter/dhr/247636_EmploymentInformation.pdf (Download PDF reader)
• All information and documents provided by applicants is subject to verification.
• We may reject your application at any time during the examination and hiring process, including after appointment has been made.
• Falsification of any information may result in disqualification or rescission of appointment.
• Utilizing verbiage from Class Specification and/or Minimum/Selection Requirements serving as your description of duties will not be sufficient to demonstrate that you meet the Requirements. Comments such as "See Resumé" or referencing other unsolicited materials/documents will not be considered as a response; in doing so, your application will be rejected.
• The acceptance of your application depends on whether you have clearly shown that you meet the Requirements. Fill out your application completely and correctly to receive full credit for related education, and/or experience in the spaces provided so we can evaluate your qualifications for the position. Please do not group your experience. For each position held, give the name and address of your employer, your position title, beginning and ending dates, number of hours worked per week, and description of work performed. If your application is incomplete, it will be rejected.
  

NOTE: If you are unable to attach required documents, you must email the documents to the exam analyst, Annie Hsu at Ahsu3@dhs.lacounty.gov within seven (7) calendar days of filing online. Please include the exam number and the exam title.

SOCIAL SECURITY NUMBER:
Please include your Social Security Number for record control purposes. Federal law requires that all employed persons have a Social Security Number.

COMPUTER AND INTERNET ACCESS AT PUBLIC LIBRARIES:
For Candidates who may not have regular access to a computer or the internet, applications can be completed on computers at public libraries throughout Los Angeles County.

NO SHARING OF USER ID, E-MAIL, AND PASSWORD:
All applicants must file their application using their own user ID and password. Using a family member's or friend's user ID and password may erase a candidate's original application record.

FAIR CHANCE INITIATIVE:
The County of Los Angeles is a Fair Chance employer. Except for a very limited number of positions, you will not be asked to provide information about a conviction history unless you receive a contingent offer of employment . The County will make an individualized assessment of whether your conviction history has a direct or adverse relationship with the specific duties of the job, and consider potential mitigating factors, including, but not limited to, evidence and extent of rehabilitation, recency of the offense(s), and age at the time of the offense(s). If asked to provide information about a conviction history, any convictions or court records which are exempted by a valid court order do not have to be disclosed.

ANTI-RACISM, DIVERSITY, AND INCLUSION (ARDI):
The County of Los Angeles recognizes and affirms that all people are created equal and are entitled to all rights afforded by the Constitution of the United States. The Department of Human Resources is committed to promoting Anti-racism, Diversity, and Inclusion efforts to address the inequalities and disparities amongst race. We support the ARDI Strategic Plan and its goals by improving equality, diversity, and inclusion in recruitment, selection, and employment practices.

ADA COORDINATOR PHONE: (323) 914-7111
CALIFORNIA RELAY SERVICES PHONE: (800) 735-2922

DEPARTMENT CONTACT:
Annie Hsu, Exam Analyst
Telephone Number: (213) 288-7000
Ahsu3@dhs.lacounty.gov

For detailed information, please click here

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