Communications & Marketing Analyst, Principal

Position Description

The City of Tacoma’s Media and Communications Office (MCO) is looking for its next Communications & Marketing Analyst, Principal. In this role you will serve as an expert communications professional who provides consultations on communications strategies and tactics to general government departments. The duties of this position include creation and implementation of measurable and strategic communications plans for initiatives, programs and services, and management of communications with the community, media and internal stakeholders.

Essential Duties:

• Consults with departments about services, programs and initiatives to prepare strategic communications planning and implementation of communications deliverables, strategies and evaluations; ensures cohesiveness and common messaging among communication plans and strategies (both internal and external)
• Responds to emerging issues and emergencies in a timely manner; advises executives and department contacts on media strategies and responses
• Writes and edits digital, print and voice media / coordinates production of collateral with graphic artists and other communications professionals
• Serves as single point of contact and/or spokesperson for assigned departments; cultivates media relationships; performs background research and prepares new releases and talking points, acts as back-up Public Information Officer during PIO’s absence and on an as-needed basis, per Director
• Engages with communities to continue to assess how they prefer to receive and provide communication
• Produce TV/video content through script writing, story generation, interviewing and researching topics

Qualifications

Minimum Education*
Bachelor's degree in public relations, communications, marketing or directly related fields, including journalism.

Minimum Experience*
5 years of public information, community engagement/outreach and/or marketing experience including 1 year prior at senior, lead and/or supervisory level. Public sector experience and journalism experience, preferred.

*Equivalency: 1 year of experience = 1 year of education

Licensing, Certifications and Other Requirements
Washington State Driver's License

Selection Process & Supplemental Information

This recruitment is being managed by Elise Drennen if you would like to be notified of similar opportunities or stay connected with things going on at Tacoma Public Utilities and the City of Tacoma, connect with me on LinkedIn.

City of Tacoma Commitment to Diversity and Inclusion
Tacoma's diversity is its greatest asset. Tacoma embraces its multi-cultural and multi-ethnic character. Communities of color and immigrant communities are fundamental to Tacoma's entrepreneurial spirit, workforce, and long-term success. In Tacoma, equity and empowerment are top priorities, meaning that all Tacoma residents must have equitable opportunities to reach their full potential and share in the benefits of community progress. One of our goals is for the City of Tacoma workforce to reflect the community it serves. We actively work to eliminate racial and other disparities and welcome candidates with diverse backgrounds and/or multicultural skill sets and experiences. Our goal is for Tacoma to be an inclusive and equitable place to live, work, and play.

The City of Tacoma is an Equal Opportunity Employer and values diversity in its workplace. Applicants are considered for positions without regard to race, color, religion, sex, national origin, ancestry, age, marital or veteran status, disability, sexual orientation, gender identity, or any other basis prohibited by federal, state, and local laws.

Apply
All interested individuals should apply online and attach a resume and cover letter that includes major responsibilities and accomplishments related to the position .

Applications will be reviewed as they are received for interview consideration.

Reference checks will be conducted on final candidates and appointment is subject to passing a background check.

Communication from the City of Tacoma
We primarily communicate via e-mail during the application process. E-mails from cityoftacoma.org and/or governmentjobs.com must be placed on your safe domain list to ensure that you receive notifications in a timely manner. As a precaution, you may also want to check your junk e-mail folders. For assistance with the NEOGOV application process, questions regarding this job announcement, or if you are experiencing complications while applying, please contact the Human Resources office at 253-591-5400 by 4:00 pm of the closing date of the job announcement. This will allow time to assist you before the job announcement closes. (For technical difficulties using the NeoGov system, call the applicant support line at 1-855-524-5627 between 6:00 AM and 5:00 PM Pacific Time.)

The City of Tacoma provides excellent medical, dental and vision plans for the whole family; paid holidays and paid leave; participation in the Tacoma Employees' Retirement System (alternate plan for Police/Fire); continuing education and advancement opportunities and a growing variety of City-sponsored health and wellness opportunities and incentives.

Medical Coverage: For eligible employees and their families, including domestic partners and dependent children age26 or younger.

Dental Coverage: For eligible employees and their families, including domestic partners and dependent children age26 or younger.

Vision Coverage: For eligible employees and their eligible dependents.

Paid Leave: City employees are entitled to received paid holidays, sick/vacation leave or personal time off (PTO), depending upon union affiliation and appointment type.

Insurance Plans: Employees are covered by a long-term disability plan. Short-term and expanded long-term disability insurance plans are also available to employees. The State Industrial Insurance Act also covers employees.

Deferred Compensation: Income can be set aside on a pretax basis and invested for supplementation of normal retirement income.

Retirement: All employees of the City, except members of the Police and Fire services, Tacoma Rail and certain project employees, are included in the Tacoma Employees' Retirement System. Information on the Tacoma Employees' Retirement System can be found at www.cityoftacoma.org or by calling (253) 502-8200.

Other Employment Information

Direct Deposit: Employees are paid on a bi-weekly schedule by direct deposit.

Salary Increases: Based on satisfactory job performance, the City provides for a regular progression of salary increases for most classifications according to the salary schedule.

Union Affiliation: Many job classifications are covered by union security provisions which require union membership, dues, or payment of equivalent service fees.

Note: The provisions of this job announcement do not constitute an expressed or implied contract. Any provision contained herein may be modified and/or revoked without notice.

Closing Date/Time: 1/30/2025 5:00 PM Pacific

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• City of Tacoma

• 253-591-5400

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