Associate Athletic Director, Marketing Strategy & Fan Engagement

Job Summary

Under the direction of the Deputy Athletic Director, the Associate Athletic Director, Marketing Strategy & Fan Engagement will provide strategic leadership and be responsible for the oversight and employee supervision of the Athletics Marketing department. This position will oversee the development and execution of the comprehensive marketing and fan engagement strategy that enhances the overall fan, experience, builds brand affinity, and drives revenue through ticket sales and fan participation. This position will focus on leveraging digital marketing, data analytics, and innovative in-person experience to engage the community including student, alumni, and local supporters. The Associate AD will lead cross-functional teams and collaborate with university partners to create engaging game-day environments, cultivate lasting fan loyalty, and support the growth of Long Beach State Athletics’ visibility and reputation.

Key Responsibilities

• Oversight and leadership of Athletics Marketing department.
• Lead the development and execution of comprehensive marketing strategies aimed at enhancing fan engagement, increasing ticket sales, and maximizing fan interaction through digital platforms and in-person evens.
• Oversee game-day and event experiences, ensuring alignment with the department’s vision of providing innovative, entertaining experiences that deepen fan loyalty.
• Utilize data analytics to inform marketing strategies, assess fan engagement metrics, and continually improve campaigns based on performance data.

Knowledge Skills and Abilities

Ability to develop ongoing relationships with season ticket holders, local community, and donors. Ability to guide others in policy and procedures in support of the athletics department and the university. Organizational Savvy - Maneuvering comfortably through complex policy, process, and people-related organizational dynamics. Drives Results - Consistently achieve results, even under tough circumstances and thrive in fast-paced, high-pressure environments. Strong customer service skills over the telephone, in person, and through written communication. Must be proficient in the use of basic computer applications.

Ability to communicate with an ethnically and culturally diverse campus community. Ability to follow all university policies, procedures, and guidelines including but not limited to safety, civility, information security, and non-discrimination policies and procedures. Ability to contribute to a positive university experience for each and every student and assist in achieving the university's commitment to a "vision of excellence."

Education and Experience

Equivalent to a bachelor's degree and a minimum of seven years of progressive advanced professional experience in Athletic marketing, promotions, or public relations required.

• Prior NCAA Division I collegiate or professional athletics preferred.

Physical Summary

• Light work - Job involves some lifting of medium weight objects (10-20 pounds) and/or 10% - 20% of the job involves standing or walking.

Licenses / Certificates

•Valid CA Driver's License preferred.

Employees who are required to operate motorized vehicles and/or use their personal vehicle more than once a month on university business are required to take a mandatory Defensive Driving course and enroll in the DMV Employee Pull Notice (EPN) Program.

Department

Athletics

Compensation

Hiring Range: The hiring range for this position is $7,667 - $8,750 per month commensurate with candidate's education, experience, skills, and training.

CSU MPP Compensation Summary Range: The MPP Comp Summary Range for this position is $7,240 - $10,850 per month.

Salary placement is determined by the education, experience, and qualifications the candidate brings to the position, internal equity, and the hiring department’s fiscal resources.

Benefits

This is a management level position with an attractive benefits package, which includes a vacation accrual rate of 16 hours per month, and excellent choice of medical, dental, and vision insurance, long term disability coverage, life insurance, educational fee waiver, and retirement benefits.

Classification

Administrator II

Application Procedures

Click Apply Now to complete the CSULB Online Employment Application.

PLEASE FILL OUT THE APPLICATION COMPLETELY

It is important that all sections of the on-line application are filled out completely and accurately. Please include all relevant education and experience. Your application will be used to determine whether you meet the minimum qualifications for this position

Additional Information

Long Beach State Athletics is committed to following NCAA, Big West Conference, Golden Coast Conference, and Mountain Pacific Sports Federation rules and regulations. Therefore, the incumbent is required to maintain a working knowledge of these rules and regulations.

The person holding this position is considered a 'mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 Revised July 21, 2017 as a condition of employment.

A background check (including a criminal records check) must be completed satisfactorily and is required for employment. CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was conditionally offered the position.

Due to the nature of this position, current CSULB employees are subject to a criminal record check unless they have successfully completed a criminal background check through CSULB within the past 12 months.

CSULB is not a sponsoring agency for staff and management positions (i.e. H-1B Visas).

California State University Long Beach expects respectful, professional behavior from its employees in all situations. Acts of harassment or abusive conduct are prohibited. Demonstrated appropriate professional behavior, treating others with civility and respect, and refusing to tolerate abusive conduct is expected of all employees.

Accommodations

We provide reasonable accommodations to applicants and employees with disabilities. Applicants with questions about access or requiring a reasonable accommodation for any part of the application or hiring process should contact StaffHR-Accommodations@csulb.edu .

Out of State Employment Policy

California State University, Long Beach, as part of the CSU system, is a State of California Employer. As such, the University requires all employees upon date of hire to reside in the State of California.

As of January 1, 2022 the CSU Out-of-State Employment Policy prohibits the hiring of employees to perform CSU-related work outside the state of California.

Equal Employment Statement

California State University Long Beach is an Affirmative Action/Equal Opportunity Employer that is strongly committed to promoting diversity in all areas of the campus community. We consider qualified applicants for employment without regard to age, physical or mental disability, gender or sex, genetic information, gender identity, gender expression, marital status, medical condition, nationality, race or ethnicity, religion or religious creed, sexual orientation, and veteran or military status.

Conflict of Interest

The duties of this position will include participation in decisions that may have a material financial benefit to the incumbent. Therefore, the selected candidate will be required to file Conflict of Interest Form 700: Statement of Economic Interest on an annual basis, complete ethics training within 6 months of appointment, and attend this training every other year thereafter.

Advertised: Feb 24 2025 Pacific Standard Time
Applications close: Mar 11 2025 Pacific Daylight Time

Closing Date/Time:

• 

• Cal State University (CSU) Long Beach

• 562.985.4111

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