BTU-Communications & Marketing Specialist

CITY OF BRYAN, TX
Bryan, Texas United States  View Map
Posted: Mar 08, 2025
  • Salary: $70,000-$85,000/year (depending on qualifications) USD
  • Salary Top:85000
  • Full Time
  • Community Relations or PR and Marketing
  • Information Technology and Communication Services
  • Job Description

    Job Summary
    Under general direction, assists with developing and implementing communication strategies that educate and inform customers about energy efficiency, service interruptions, and other electricity-related topics for Bryan Texas Utilities ( BTU ). This position plays a key role in content creation, media relations, and community engagement to enhance public awareness of BTU’s services and initiatives.
    Essential Job Functions
    • Collaboratively develops and executes communication strategies to promote BTU’s relationship with the community, energy efficiency, and utility mission.
    • Produces multimedia content, such as videos and graphics, for use on social media channels, website, and print.
    • Creates and disseminates press releases, newsletters, public service announcements, and other informational materials to the media and public at large.
    • Monitors and assesses public presence in media and public comment to inform and direct communication priorities.
    • Compiles, prepares, and maintains reports on communication activities and their impact on public awareness and engagement.
    • Supports crisis communication efforts, including drafting emergency notifications and coordinating messaging during service interruptions.
    • Maintains and updates the organization’s website.
    • Assists in organizing and promoting community events, educational programs, and outreach initiatives.
    • Documents utility events, facilities, projects, initiatives, etc. by taking high-quality photographs as needed.
    • Assists with departmental graphic design needs, including development of logos, banners, posters, flyers, brochures, postcards, advertisements, and booklets as needed; assists with the management of all archived print, web, and video content.
    • Creates proactive internal communication strategies.
    • Works with internal and external subjects to develop content for printed publications.
    • Responds regularly and promptly to work.
    • Performs related duties as required.
    Minimum Qualifications
    • Master’s degree in Communications, Marketing, Journalism, Graphic Design, Computer Science, or a similar field of study plus at least two (2) years of directly related experience; OR a Bachelor’s degree in the specified areas plus at least four (4) years of related experience
    • Must possess a strong competency in the areas of multimedia production and display in both electronic and print formats; to include but not limited to content writing, video production, and/or graphic design.


    Licenses, Certifications & Special Requirements
    Texas Class C driver’s license with a good driving record as measured by the City’s evaluation system.
  • ABOUT THE COMPANY

    • City of Bryan
    • City of Bryan

    Founded in 1871 and home to almost 90,000 residents, Bryan has grown from a dusty railway depot to a thriving, diverse community with competitive schools, fast-paced technology, sprawling parks, and a flourishing art and music scene.  Consisting of a seven-member city council, the City of Bryan is committed to providing financially efficient municipal services to improve the quality of life and develop a community where all citizens are proud to live.  Living or working in Bryan is truly the good life, Texas style!

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