DIRECTOR, COMMUNICATIONS (DIGITAL PRODUCT)

Metro’s mission is to provide a world-class transportation system that enhances the quality of life for all who live, work, and play within LA County.

Description

Directs and manages the performance of a functional unit within the Communications Department associated with the development and implementation of marketing, public relations, and customer communications policies, programs, plans, and projects for Metro. The Director, Communications (Digital Product) provides strategic leadership on Metro's Digital Experience team for customer-facing digital platforms, including the Metro.net, mobile app, real-time information tools, and digital signage. The role is responsible for developing and overseeing the product roadmap, ensuring delivery of accessible, reliable, and user-centered solutions that align with Metro’s customer experience and operational goals.

Recruitment Timeline : Interviews are projected to be scheduled for the week of November 3, 2025 . These dates are subject to change. We encourage you to monitor your governmentjobs.com profile and emails for the latest updates.

Application cut-off: Please be aware that only the first 100 applicants will be guaranteed consideration for this position. Be sure to submit your application promptly, as the bulletin will close once 100 applications are received.

Examples of Duties

• Plans, directs, and manages the unit's activities
• Develops, implements, and monitors program work plan goals, objectives, policies, procedures, budget, and work standards
• Develops and implements Board of Directors adopted policy in support of the communication of information
• Plans and oversees the study and implementation of marketing, public relations, and communications programs
• Develops and reviews scopes of work for contracts; resolves legal, contractual, and technical issues
• Reviews and evaluates contractor proposals, oversees contractor work, and reviews and approves work product
• Designs policies, programs, fiscal management plans, and administrative procedures
• Interacts with business, professional, civic, government, community groups and leaders in the coordination and implementation of projects
• Collaborates with Design Studio staff to ensure quality and consistency of Metro's brand design and voice across all marketing platforms
• Collaborates with interactive and social media staff to keep up to date on new trends and ensure best practices
• Prepares comprehensive reports and correspondence
• Develops, oversees, monitors, and adheres to department budget, goals, and schedules which comply with agency-wide fiscal responsibility
• Supervises and motivates assigned staff
• Implements and/or ensures staff development and training
• Communicates and implements safety rules, policies, and procedures in support of the agency's safety vision and goals; and maintains accountability for the safety performance of all assigned employees

May be required to perform other related job duties

Minimum Qualifications

A combination of education and/or experience that provides the required knowledge, skills, and abilities to perform the essential functions of the position. Additional experience, as outlined below, may be substituted for required education on a year-for-year basis. A typical combination includes:

Education

• Bachelor's Degree in Communications, Marketing, Public Relations, Public Administration, Business, Computer Science, Management Information Systems, Visual Communications, Graphic Design, or a related field; Master's Degree in a related field preferred

Experience

• Five years of relevant management-level experience in customer-facing communications technology (web and mobile), or marketing and communications, or communications and creative new media

Certifications/Licenses/Special Requirements

• A valid California Class C Driver License or the ability to utilize an alternative method of transportation when needed to carry out job-related essential functions

Preferred Qualifications

Preferred Qualifications (PQs) are used to identify relevant knowledge, skills, and abilities (KSAs) as determined by business necessity. These criteria are considered preferred qualifications and are not intended to serve as minimum requirements for the position. PQs will help support selection decisions throughout the recruitment. In addition, applicants who possess these PQs will not automatically be selected.

The following are the preferred qualifications:

• Experience providing strategic leadership and direction for customer-facing digital products such as websites, mobile applications, real-time information platforms, or digital signage
  
• Experience managing cross-functional teams of product managers, designers, and other professionals to deliver integrated, user-centered digital solutions
  
• Experience developing and implementing digital product roadmaps that align with organizational priorities, customer experience goals, and major external events
  
• Experience applying user-centered design and accessibility standards to ensure digital platforms are usable, inclusive, and equitable for diverse audiences
  
• Experience utilizing customer feedback, performance data, and industry best practices to drive continuous improvement and innovation in digital product development
  

Essential Knowledge

Knowledge of (defined as a learned body of information that is required for and applied in the performance of job tasks)

• Current theories, principles, and practices associated with marketing, advertising, digital media and customer communications.
• Applicable local, state, and federal laws, rules, and regulations governing information systems for a public agency
• Mass communication techniques and promotional program management
• Digital marketing strategy and channels, content marketing and social media
• Electronic media materials and processes, including advertising, copywriting, scriptwriting, production techniques, distribution, and placement
• Advertising and promotional tactics
• Video and print production processes and formats
• Print media materials and processes, including photographic, video, and graphic media
• Media planning and buying
• Finance and budget analysis
• Data research techniques
• Project management techniques and tools
• Editing techniques; proofreading symbols, and terminology
• English composition, grammar, and punctuation
• Modern management theory

Skill in (defined as the proficient manual, verbal, or mental utilization of data, people, or things)

• Planning, organizing, and directing a communications program/unit and staff
• Managing large-scale projects from inception to culmination
• Determining strategies to achieve goals utilizing a project management approach
• Critical thinking
• Understanding the dynamics of today's media landscape and its impact on Metro's business and customers
• Reviewing, understanding, and reporting data using analytics
• Performing data and statistical analysis
• Analyzing situations, identifying problems, recommending solutions, and evaluating outcomes
• Communicating effectively orally and in writing
• Interacting professionally with various levels of employees and outside representatives
• Supervising, training, and motivating assigned staff
• Mediating and negotiating

Ability to(defined as a present competence to perform an observable behavior or produce an observable result)

• Display attention to detail and organizational skills
• Plan financial and staffing needs
• Understand, interpret, and apply laws, rules, regulations, policies, procedures, contracts, budgets, and labor/management agreements
• Prepare comprehensive reports and correspondence
• Make verbal presentations supplemented by written materials
• Be innovative in leveraging limited resources
• Read, write, speak, and understand English

Special Conditions

• This job specification is not to be construed as an exhaustive list of duties, responsibilities, or requirements
• The physical demands described are representative of those that must be met by the employee to successfully perform the essential functions of this job
• Metro provides reasonable accommodation to enable individuals with disabilities to perform the essential functions
• This classification is at-will and the incumbent serves at the pleasure of the hiring authority
• Contributes to ensuring that the Equal Employment Opportunity (EEO) policies and programs of Metro are carried out
  
  

Working Conditions

• Typical office situation
• Close exposure to computer monitors and video screen

Physical Effort Required

• Sitting at a desk or table
• Operate a telephone or other telecommunications device and communicate through the medium
• Type and use a keyboard and mouse to perform necessary computer-based functions
• Communicating through speech in the English language required
  (TW)

Metro is an Equal Opportunity Employer and does not discriminate on the basis of race, color, creed, ancestry, national origin, gender, marital status, sexual orientation, religion, age, veteran status, or disability. Learn more about Metro’s Equal Employment Opportunity Program . Metro does not deny participation in the application process to anyone with prior justice system involvement, in line with Fair Chance hiring practices.

Selection Procedure

Applicants who best meet job-related qualifications will be invited to participate in the examination process that may consist of any combination of written, performance, or oral appraisal to further evaluate job-related experience, knowledge, skills and abilities.

Application Procedure

To apply, visit Metro's website at www.metro.net and complete an online Employment Application.
Computers are available to complete online Employment Applications at the following Metro locations:

METRO Headquarters, Employment Office
One Gateway Plaza
Los Angeles, CA 90012
Open: Monday through Friday, 8am-4pm
(Closed Sat & Sun)

Metro Talent Hub
8501 S. Evermont Place
Los Angeles, CA 90044
Open: Monday through Friday, 9am-5pm
(Closed Sat & Sun)

East Los Angeles Customer Center
4501 B Whittier Blvd
Los Angeles, CA 90022
Open: Tuesday through Saturday, 10am to 6pm
(Closed Sun & Mon)

Wilshire/Vermont Customer Center
3183 Wilshire Blvd, Ste 174
Los Angeles, CA 90010
Open: Monday through Friday, 10am-6pm
(Closed Sat & Sun)

Rosa Parks Customer Center
Willowbrook/Rosa Parks Station
11720 Wilmington Ave
Los Angeles, CA 90059
Open: Monday through Friday, 6am to 6:30pm
(Closed Sat & Sun)

Telephone: (213) 922-6217 or persons with hearing or speech impairments can use California Relay Service 711 to contact Metro.

All completed online Employment Applications must be received by 5:00 p.m. on the closing date. Late applications will not be considered.

*Open to the public and all Metro employees

This job bulletin is not to be construed as an exhaustive list of duties, responsibilities, or requirements. Employees may be required to perform other related job duties.

*Please refer to the applicable benefit type (Regular or Temporary)*

BENEFITS FOR REGULAR EMPLOYEES

Benefits cover probationary or regular full-time (working at least 40 hrs/week) employees of Metro.

We offer a range of high-quality medical, dental and vision plan options as well as health care spending accounts for you and your family. Metro will cover a significant portion of your health care premiums.

Medical/Dental/Vision Plan- Employee has the choice of 3 separate medical plans and 3 dental plans. A separate vision plan is included in each medical plan.

Group Life Insurance- PTSC pays for an amount equal to your annual salary, rounded up to the nearest $1,000. Minimum amount of life insurance is $30,000.

Accidental Death & Dismemberment Insurance- PTSC provides $50,000 coverage for each employee. Additional voluntary coverage in amounts up to $500,000 is available at favorable premium rates.

Long-Term Disability Insurance- 100% employer paid. Provides employees with a minimum income of 60% of earnings after six months of disability. Buy up or buy down options available.

Holidays- 12 days a year: New Year's Day, Martin Luther King, Jr. Day, Presidents' Day, Memorial Day, Independence Day, Labor Day, Veterans' Day, Cesar E Chavez, Juneteenth,Thanksgiving Day, Day After Thanksgiving, and Christmas Day.

Time off with Pay (TOWP)- Compensates employees who are on approved absence from work for reasons such as illness, injury, medical and dental appointments, personal business, vacation, or observance of (a) religious holiday.
Years of Service Annual Accrual
Hire date - 5 years20 days
Beginning of 6th - 10th year25 days
Beginning of 11th - 15th year30 days
Beginning of 16th + years35 days

Pension Plan- PTSC retirement plan is the Public Employees' Retirement System (PERS). Vesting is five (5) years. Minimum retirement age is 52, based on the 2% at 62 formula.

Other Benefits: Transportation passes for employees and/or eligible dependents; Medicare; Tuition reimbursement; credit union membership; SDI; Deferred Compensation Plan; 401(K) Thrift plan; EAP; Medical and Dependent Care Flexible Spending Accounts; Flexible work schedules; and Jury Duty Pay.

BENEFITS FOR TEMPORARY EMPLOYEES

Temporary (Contingent) employees are eligible for the following benefits only:

• Kaiser medical insurance
• Public Pension Plan
• 457/401K Plan
• Flex Spending
• Paid Sick Time
• Fare Media
• Rideshare Subsidies
• Metro One Fitness membership

For more information on the Benefits Enrollment for Contingent Employees, please visit LA Metro’s Pension & Benefits website at www.benefits.metro.net .

Closing Date/Time: 10/21/2025 5:00 PM Pacific

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• Los Angeles County Metropolitan Transportation Authority - LA Metro

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