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Job Description
Cooperative Marketing Program Manager
LOCATION: Missouri Division of Tourism
Jefferson City, MO
TRAVEL: Occasional overnight travel may be required
ANNUAL SALARY : $69,000 - $71,000
The salary indicated represents a base pay rate. If the individual selected is eligible for a pay differential (e.g., years of service), it will be added to the total compensation in your paycheck. A pay differential does not raise your base pay.
The Missouri Division of Tourism (MDT) is the administrative arm of the Missouri Tourism Commission, and it advocates for the sound development of the travel and tourism industry in Missouri. MDT’s mission is to promote Missouri as a top-of-mind travel destination and to boost state revenue through increased visitor spending.
§ Responsible for the Cooperative Marketing Program and the Meet in Missouri Grant.
§ Establish and direct program guidelines and processes including public awareness, education, certification, evaluation, funding allotments, application, measurement, reimbursement, reporting and outcomes to meet Division goals.
§ Oversee program compliance with statutes, delegation authority, policies and procedures.
§ Review all quarterly reimbursement requests from participating Destination Marketing Organizations (DMOs) to ensure contractual and guideline compliance. The review consists of comparing completed marketing activities with agreed upon contract terms and budget reconciliation.
§ Receive, review, and approve or reject all program applications (and required documentation) for the Marketing Matching Grant (MMG), the Marketing Platform Development (MPD) grant, and the Meet in Missouri Grant.
§ Receive and review Project Summary Reports and utilize the local reports to compose a MDT Project Summary Report. This report shows the outcomes and measurements for each DMO and totals for the state. This report is published on the VisitMO website.
§ Collaborate with MDT’s advertising agency to: determine the Approved Media Market List for the MMG, compile the Media Exchange List when requested, ensure MMG ad placements are being placed for partner DMOs, and participate in monthly status updates.
§ Develop the program budget and monitor program expenditures for MDT. Development of the budget is in cooperation with the Division Director.
§ Direct the work of one Business Grant Specialist as related to program compliance, educational workshops, program materials, application management, ad approvals, contract reimbursements/completion and measurement reporting.
§ Supervise: daily work assignments, leave requests, hiring, disciplinary action, performance appraisals, etc. for one Business Grant Specialist.
§ Provide technical assistance to DMOs as needed. This includes webinars and responding to all phone calls, written inquiries, and emails in regards to cooperative marketing for the State of Missouri.
§ Assist and present information to applicable tourism industry stakeholders and partners.
§ Direct the evaluation of approximately 75 projects each fiscal year.
Minimum Qualifications:
• Seven or more years of professional experience in business or public administration, marketing, advertising, communications, accounting, or a closely related field. This can be obtained through a combination of work experience and completion of a Bachelor’s Degree.
• Lack of post-secondary education will not be used as the sole basis for denying consideration to any applicant.
Competencies:
§ Comprehensive knowledge of the tourism industry and specifically Missouri’s tourism regions.
§ Considerable knowledge of governmental budgeting, fiscal management, and grants and contract management.
§ Ability to review, analyze, interpret and/or prepare federal and state laws, rules, regulations, policies and procedures pertaining to the assigned program(s).
§ Ability to develop, implement and administer program-based seminars, workshops or training sessions.
§ Ability to establish and maintain working relationships with departmental officials, legislators, industry contacts, staff associates, the general public and others.
§ Ability to analyze and evaluate policies and operations and formulate recommendations.
§ Ability to communicate effectively.
§ Ability to provide leadership and supervision to professional, technical and related program staff.
§ Ability to manage change, provide program management and achieve results.
§ Ability to develop short and long-range plans that meet established objectives and contribute to the overall goals and mission of the agency.
§ Ability to demonstrate regular and reliable attendance.
The State of Missouri offers an excellent benefits package that includes a defined pension plan, generous amounts of leave and holiday time, and eligibility for health insurance coverage. Your total compensation is more than the dollars you receive in your paycheck. To help demonstrate the value of working for the State of Missouri, we have created an interactive Total Compensation Calculator. This tool provides a comprehensive view of benefits and more that are offered to prospective employees. The Total Compensation Calculator and other applicant resources can be found here .
HRHelpdesk@ded.mo.gov -
ABOUT THE COMPANY
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State of Missouri
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Join a group of innovative team members focused on driving the State of Missouri forward. As public servants, our team members have the opportunity to produce work that is both lasting and important. This work serves to protect families, communities, and our natural resources.
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