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  • Director, Media Relations

    Fullerton, California 92831 United States Cal State University (CSU) Fullerton Apr 24, 2026
    Cal State University (CSU) Fullerton Employer:

    Cal State University (CSU) Fullerton

    Mission Statement Cal State Fullerton is one of the leading educational institutions in the State of California with the aim of providing career opportunities that help create an environment where a diverse and inclusive community can succeed and thrive. Our goal is to recruit and retain a high-quality and diverse university staff to support this mission and give back to the greater southern California community. Apply now for the chance to become part of the Titan family! General Information As one of the largest institutions in the CSU system, Cal State Fullerton stands on 240 acres in the heart of Southern California and boasts a population of over 40,000 students, staff, and faculty. Our thriving Titan community believes in the inclusivity of diverse perspectives, professional development, and commitment to student success within and beyond our institution. We’re proud to be a major force in the intellectual and cultural life of our region, our state and our nation, as well as a catalyst for economic and social mobility. Our excellent staff is proud to be contributing to our student’s success as they discover their purpose and build a Titan reputation. Consistently lauded as a top national university, we enable students to not only acquire knowledge, but also discover their purpose. Among other accolades, Cal State Fullerton is recognized for being a leading institution in graduating women, Hispanics, and underrepresented students in the nation. Our highly ranked programs, master faculty and proven track record of educational innovation have cemented our role as a respected, in-demand and go-to-leader far beyond the Southern California region. Values People first, contributing to a community of belonging, accommodating to all backgrounds, focused on student success and well-being to improve campus life and activity; Inclusion, embracing and welcoming diversity; Integrity, with the aim of honesty and trustworthiness in all interactions; Diligence, with careful and consistent effort; Innovation, introducing original and creative thinking; and Collaboration, creating better solutions together than we could alone Benefits/Perks Benefits Overview An array of health plans that include prescription drug coverage Your choice of dental plans Vision coverage Income protection benefits including life insurance and disability Retirement plan through CalPERS Tuition waiver for employees and dependents FlexCash (in lieu of health/dental) Employee Assistance Program        For more information on employee health benefits, click here At-Home Software Our excellent Division of Information Technology offers a variety of software for active faculty and staff members at no cost. Here are a few examples software titles listed below are available for campus, home, or cloud use. Please click here for the full listing. Adobe Creative Cloud Microsoft Office 365 DropBox LinkedIn Learning Skype for Business Zoom Windows 10 Student Recreation Center Come visit our renown recreation center, lauded as one of the most luxurious in the country! Our SRC's mission is to provide innovative and inclusive recreational opportunities to inspire the development and well-being of the campus community. Here are a few examples of what our facility offers. Cardio fitness room Multi-court gymnasium Indoor jogging track Multi-purpose activity rooms 1,100 square foot rock wall for bouldering, top rope, and lead climbing Outdoor pool Food Court Cal State Fullerton houses several different dining options for your convenience, including the following: The Gastronome (Campus Cafeteria) Starbucks Panda Express Baja Fresh Various food trucks Carl's Jr Togos Pieology Please click here to view and apply to all of your Cal State Fullerton career options!

    Apply Now View job Employer Profile

    Job Description

    Job Title

    Director, Media Relations

    Classification

    Administrator II

    Auto Req. ID

    555981

    Salary Range

    Classification Range $5,053 - $16,221 per month

    (Hiring range depending on qualifications, not anticipated to exceed $9,800 - $11,250 per month)

    Work Schedule

    Monday - Friday, 8:00 AM - 5:00 PM

    Why CSUF

    California State University, Fullerton (CSUF) is a leading public university known for its strong academic programs and commitment to student success. As one of the largest campuses in the CSU system, CSUF fosters innovation, collaboration, and professional growth. The university values teaching, research, and service, creating an environment where students, staff, and faculty can thrive. Joining CSUF means becoming part of a dynamic team dedicated to making a meaningful impact. We continuously seek individuals from various career disciplines that share the University’s mission and core values. We warmly welcome you to consider joining the Titan Community where minds expand and opportunities flourish.

    Department

    Strategic Communications and Brand Management plays an integral role in helping to shape and strengthen the institutions brand and advance in a wide range of institutional effectiveness. We are a team of creative, thoughtful, and empathetic storytellers that take pride in representing the university’s image and reputation through inspiring and motivating stories of our exceptional faculty, staff, students, alumni, and donors. We seek an exceptional individual to join our Strategic Communications team as the Director, Media Relations (Administrator II). The ideal candidate in this role should have a positive attitude, an active, energetic mind, and a leadership style that is characterized by highly ethical practices and a commitment to inclusivity, openness, flexibility, integrity, and kindness.

    Duties and Responsibilities

    The Director of Media Relations manages the university’s external strategic media relations under the guidance of the Assistant Vice President for Strategic Communications and the Chief Communication Officer. This role is critical in supporting the President’s Office and extended cabinet by coordinating media outreach that safeguards and strengthens the university’s public reputation through external and earned media, ensuring all practices align with public relations and higher-education industry standards.

    The Director oversees a team responsible for the university’s reputational management and development, primarily through earned media and news coverage, and serves as a key adviser on issues management. In collaboration with university leadership, the Director leads the creation, implementation, and oversight of a comprehensive strategic media plan that reflects the university mission and values, establishes clear media objectives, reports regularly on progress through Key Performance Indicators (KPIs), modernizes media engagement practices, and prepares leadership and faculty for media interviews and public engagement.

    The Director leads and advises on media outreach efforts that elevate the university’s educational and research priorities, campus services, and community. The Director’s strategic guidance reflects an understanding of public higher education, CSUF’s mission and audiences, its role within the California State University system, and its relationships with agencies, business partners, and community organizations in Southern California. Other duties as assigned.

    Inclusive Leadership Statement

    Inclusive Leadership Statement is required below, please be sure to address the following as a minimum. Please add additional information as you see necessary and applicable:

    • What does inclusive leadership mean to you.

    • A description of your experiences working with individuals with a different perspective.

    • A description of how issues of inclusivity have impacted you personally or professionally.

    Essential Qualifications

    A bachelor’s degree in communications, journalism, public relations, marketing from an accredited four-year college or university, or a related field is required. The candidate should have seven to ten years of public relations experience and demonstrate strong interpersonal and soft skills. The position requires excellent writing abilities, including providing three to five examples of successful news pitches or news releases. The candidate must also have the ability to translate technical or scientific language into consumer-friendly messaging that resonates with journalists. Experience working with a collaborative team that relies on coordinated workflows to achieve owned and earned media goals for an institution or organization is essential. Additionally, the candidate should have successfully led media outreach campaigns that enhanced institutional reputation and be able to provide three to five examples of such work.

    A background check (including a criminal records check) must be completed satisfactorily and is required for employment. CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to complete the background check satisfactorily may affect the continued employment of a current CSU employee who was conditionally offered the position.

    Preferred Qualifications

    A master’s degree from an accredited college or university is preferred. Experience working in higher education. The candidate should demonstrate a strong news sense and seasoned judgment regarding sensitivities. The position requires a model communicator and public relations professional with experience leading and coaching staff. The candidate should be accustomed to working closely with peers and leadership to determine appropriate responses or promotional outreach strategies that support public engagement and reputational objectives, while achieving media mentions and audience outreach goals at the campuswide, local, regional, national, and international levels. Established strong personal relationships with reporters and media outlets, including maintaining regular calls, meetings, and check-ins. Experience with innovative media collaborations that highlight thought leadership-such as administrator and faculty expertise, as well as student experiences-is desirable. The candidate should be proficient with journalist engagement and media analytics tools (e.g., Meltwater, Muck Rack, Cision) and reporting. Experience pitching and managing stories with ethnic media outlets and tailoring messaging for diverse audiences is also preferred.

    License/Certifications

    A valid California driver’s license and/or reliable source of transportation.

    Special Working Conditions

    Notice of Non-Discrimination on the Basis of Gender or Sex and Contact Information for Title IX Coordinator

    Benefits at a Glance
    • An array of health plans that include prescription drug coverage
    • Dental and Vision coverage
    • Income protection benefits including life insurance and disability
    • Retirement plan through CalPERS
    • Tuition waiver for employees and dependents if eligible
    • FlexCash (in lieu of health and dental)
    • Employee Assistance Programs
    • 15 paid holidays

    See our CSUF Benefits website for additional information.

    Additional Information

    California State University, Fullerton is committed to fostering an environment where students, staff, administrators, and faculty thrive. We welcome individuals ready to make an impact on student and staff success to apply and become part of the Titan Community. Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose.

    Cal State Fullerton is an equal opportunity employer that prohibits discrimination based on regardless of race, sex, color, ethnicity, national origin, or any other protected status.

    As of January 1, 2022, the CSU Out-of-State Employment Policy prohibits the hiring of employees to perform CSU-related work outside the state of California.

    The scope of responsibilities for this position includes the making or participating in the making of decisions that may have a material financial benefit on the incumbent. Therefore, you will be required to file an initial “Conflict of Interest Form 700: Statement of Economic Interests” within thirty (30) days from date of hire and on an annual basis; and complete the CSU sponsored ethics on-line training within thirty (30) days of appointment, and at least once during each consecutive period of two calendar years following the appointment.

    The person holding this position is considered a limited mandated reporter under the California Child Abuse and Neglect Reporting Act and must comply with the requirement outlined in CSU Executive Order 1083, revised July 21, 2017.

    This position is designated as a Campus Security Authority (CSA) position under the federal Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act. CSAs are responsible for reporting allegations of Clery Act Crimes reported to them or that they witness. CSA training is required.

    Applicants will be required to disclose whether they have received a final administrative decision or final judicial decision determining that they have committed sexual harassment within the last 7 years only after a determination is made that they meet the minimum qualifications for the position, and before an offer of employment is extended. Applicants who reach the final stages of the application process must also sign a release form that authorizes the release of information by the applicant’s current and/or former employers to the CSU concerning any substantiated allegations of misconduct.

    Multiple positions may be hired from this recruitment based on the strength of the applicant pool.

    If you are applying for a staff position, please note that you are not eligible to work concurrently in a staff position and an Academic Student position such as a Graduate Assistant, Teaching Associate, Instructional Student Assistant, or Student Assistant position.

    Regular attendance is considered an essential job function; the inability to meet attendance requirements may preclude the employee from retaining employment.

    Employee/applicant who applies for a position may be required to successfully complete job-related performance test(s) as part of the selection process.

    Online application/resume must be received by electronic submission on the final filing date by 9:00 PM (Pacific Standard Time)/midnight (Eastern Standard Time). Applicants who fail to complete all sections of the online application form will be disqualified from consideration.

    California State University, Fullerton is not currently sponsoring any new H-1B petitions for staff, management, or faculty positions.

    Advertised: Apr 23 2026 Pacific Daylight Time
    Applications close: Apr 30 2026 Pacific Daylight Time
    Apply Now View job Employer Profile

    Please mention you found this employment opportunity on the CareersInGovernment.com job board.

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The Ins and Outs of Government PR Jobs - And Why It's Worth It To Consider One

The Ins and Outs of Government PR Jobs - And Why It's Worth It To Consider One
 

Introduction

Picture this: you're a skilled communicator with a knack for crafting compelling messages and a deep desire to make a difference in your community. You've considered various career paths, but the idea of working in government PR keeps nagging at you. You're intrigued by the opportunity to shape public perception, inform citizens, and contribute to the greater good, but you're not quite sure what a government PR job entails or if it's the right fit for you.

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Sound familiar? If so, you've come to the right place.

In this comprehensive guide, we'll dive deep into the world of government PR jobs, exploring the key responsibilities, necessary skills, and potential career growth opportunities within this dynamic field.

We'll paint a vivid picture of what it's like to work as a government PR professional, from the day-to-day tasks to the challenges and rewards that come with the territory.

But here's the thing: a government PR job isn't for everyone. It requires a unique combination of strategic thinking, adaptability, and a thick skin. You'll need to navigate complex bureaucracies, juggle competing priorities, and sometimes face public scrutiny. But if you're up for the challenge, a career in government PR can be incredibly fulfilling.

 

Roles and Responsibilities

When you step into a government PR job, you'll quickly realize that no two days are the same. Your role will be multifaceted, challenging, and always keeps you on your toes. At its core, your primary responsibility will be to manage the public image and reputation of the government agency or official you represent. But what does that actually entail? Let's break it down.

Crafting Compelling Communications

One of your key duties will be developing and implementing communication strategies that effectively convey your agency's mission, goals, and initiatives to the public. This means you'll need to have a deep understanding of your target audience and craft messages that resonate with them. You'll be the mastermind behind press releases, speeches, social media posts, and other public-facing content, ensuring that all communications are clear, concise, and on-brand.

Managing Media Relations and Crisis Communications

But your job doesn't stop there. As a government PR professional, you'll also be the go-to person for media inquiries and crisis communications. When reporters come knocking with tough questions or a scandal erupts, you'll need to think on your feet and develop strategic responses that mitigate damage and maintain public trust. It's a high-pressure role that requires a cool head and a quick wit.

Engaging the Public Through Outreach and Events

In addition to reactive tasks, you'll also be proactive in your approach to PR. This means organizing press conferences, public events, and community outreach initiatives that showcase your agency's work and engage citizens in meaningful ways. You'll be the bridge between your agency and the public, fostering relationships and building trust through open and transparent communication.

Collaborating with Stakeholders and Subject Matter Experts

Of course, all of this work doesn't happen in a vacuum. As a government PR professional, you'll collaborate closely with agency leaders, subject matter experts, and other stakeholders to ensure that all communications are accurate, timely, and aligned with your agency's goals. You'll need to be a master negotiator, able to balance competing priorities and find common ground among diverse perspectives.

 

Required Skills and Qualifications

So, you're intrigued by the idea of a government PR job, but you're not sure if you have what it takes to succeed in this dynamic field. Don't worry – we've got you covered. While the specific requirements may vary depending on the agency and position, there are certain skills and qualifications that are essential for any government PR professional. Let's take a closer look.

Excellent Communication Skills

First and foremost, you'll need to be an exceptional communicator. This means having the ability to write clear, concise, and compelling content across a variety of mediums – from press releases and speeches to social media posts and website copy. You'll also need to be an articulate and confident speaker, able to deliver messages effectively in front of cameras, reporters, and public audiences.

Strategic Thinking and Problem-Solving Abilities

But being a great communicator isn't enough – you'll also need to be a strategic thinker and problem solver. Government PR professionals are often faced with complex challenges that require creative solutions and the ability to think on their feet. You'll need to be able to analyze situations quickly, identify potential risks and opportunities, and develop strategic approaches that achieve desired outcomes.

Relationship Building and Interpersonal Skills

Another key skill for government PR professionals is the ability to build and maintain relationships with a wide range of stakeholders – from media contacts and community leaders to agency staff and elected officials. You'll need to be able to navigate complex bureaucracies, build trust and credibility with diverse audiences, and foster collaborations that advance your agency's goals.

Adaptability and Resilience

In the fast-paced world of government PR, things can change at a moment's notice. You'll need to be adaptable and resilient, able to pivot quickly when priorities shift or crises emerge. This means being able to work well under pressure, manage multiple tasks and deadlines simultaneously, and maintain a positive attitude even in the face of adversity.

Knowledge of Government Processes and Policies

Having a solid understanding of government processes and policies is essential for success in a government PR job. You'll need to be familiar with the workings of your agency, the legislative and regulatory environment in which it operates, and the key issues and challenges facing your community. This knowledge will enable you to craft effective messages, anticipate potential roadblocks, and navigate the complex landscape of government communications.

While this may seem like a daunting list of requirements, don't let it discourage you. Many of these skills can be developed over time through a combination of education, training, and on-the-job experience.

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Career Advancement Opportunities

So, you've got your government PR job title and you're excited about the opportunities. But what does the future hold? What kind of career advancement opportunities are available to you? Let's explore some of the paths you might take as you grow and develop in your government PR career.

Progressing to Senior-Level Positions

One of the most common career advancement opportunities in government PR is progressing to senior-level positions within your agency. As you gain experience and demonstrate your skills and leadership abilities, you may be promoted to roles such as Senior Communications Specialist, Communications Director, or Public Affairs Specialist. These positions typically require demonstrated ability of strategy development, team management, and high-level decision-making.

Specializing in a Particular Area of PR

Another way to advance your career in government PR is to specialize in a particular area of communications. For example, you might focus on digital communications and social media, or you might develop expertise in crisis communications and emergency response. By becoming a subject matter expert in a specific area, you can position yourself as a valuable resource to your agency and open up new opportunities for growth and advancement.

Transitioning to a Different Agency or Department

In some cases, career advancement in government PR may involve transitioning to a different agency or department. You might seek out opportunities to work in a larger or more high-profile agency, or you might be interested in exploring a different area of government, such as education, healthcare, or environmental protection. By bringing your skills and experience to a new agency, you can broaden your professional network, take on new challenges, and continue to grow in your career.

Pursuing Leadership Roles in Professional Organizations

Outside of your day-to-day job, you can also advance your career by taking on leadership roles in professional organizations related to government PR. For example, you might serve on the board of the National Association of Government Communicators or lead a committee for the Public Relations Society of America. These roles can help you build your professional reputation, develop new skills, and make valuable connections with other PR professionals across the country.

Transitioning to the Private Sector

Some government PR professionals choose to advance their careers by transitioning to the private sector. The skills and experience you gain in government PR – such as strategic communication, media relations, and crisis management – are highly transferable to the corporate world. You might seek out PR positions with companies that have a strong public affairs or government relations focus, or you might start your own PR consulting firm that specializes in serving government clients.

Regardless of the path you choose, the key to career advancement in government PR is to continually develop your skills, build your professional network, and seek out new challenges and opportunities. By staying proactive and strategic in your career development, you can position yourself for long-term success and make a meaningful impact in your community and beyond.

 

Challenges and Rewards

Working in government PR can be a deeply fulfilling career path, but it's not without its challenges. Like any job, there are both rewards and obstacles that come with the territory. Let's take an honest look at what you can expect as a government PR professional.

Challenges

Navigating Bureaucracy and Red Tape

One of the biggest challenges of working in government PR is navigating the complex bureaucracy and red tape that often comes with the job. Government agencies are subject to a wide range of rules, regulations, and approval processes that can slow down decision-making and hinder progress. As a PR professional, you'll need to be patient, persistent, and creative in finding ways to get things done within the system.

Managing Limited Resources and Tight Deadlines

Government agencies are often working with limited budgets and resources, which can make it challenging to execute effective PR campaigns and initiatives. You may need to get creative with your strategies and tactics and find ways to do more with less. Additionally, the fast-paced nature of government means that you'll often be working under tight deadlines and pressure to deliver results quickly.

Adapting to Changing Priorities and Leadership

Finally, government PR professionals need to be adaptable and resilient in the face of changing priorities and leadership. Political administrations come and go, and with each transition can come new directives, initiatives, and messaging. You'll need to be able to change direction and adjust your strategies and tactics to align with the current priorities and goals of your agency and its leaders.

Rewards

Serving the Public Good

Another reward of government PR is the satisfaction of knowing that you're serving the public good. As a public servant, your ultimate goal is to work in the best interests of the people you serve. This can be a powerful motivator and source of pride, knowing that your efforts are contributing to a larger purpose and mission.

Developing Unique and Valuable Skills

Working in government PR also provides opportunities to develop unique and valuable skills that can serve you throughout your career. You'll gain experience in strategic communication, media relations, crisis management, and stakeholder engagement – all skills that are highly transferable to other industries and sectors. You'll also develop a deep understanding of government processes, policies, and issues, which can make you a valuable asset to any organization.

Building a Professional Network and Reputation

Government PR can be a great way to build your professional network and reputation. You'll have the opportunity to work with a wide range of stakeholders – from elected officials and agency leaders to media contacts and community partners. By building strong relationships and demonstrating your expertise and value, you can position yourself for future career opportunities and growth.

While the challenges of government PR can be significant, the rewards are equally powerful. If you're passionate about serving the public good and developing your skills and reputation, a career in government PR may be the perfect fit for you.

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Landing Your First Government PR Job

Gain relevant education and training

Pursuing a degree in communications, public relations, journalism, or a related field can provide a strong foundation for a career in government PR. Consider earning a master's degree in public administration or public policy to deepen your understanding of government processes and issues. Taking courses or workshops in government relations, public affairs, or crisis communication can also help you build specialized knowledge and technical skills.

Gain relevant education and training

Pursuing a degree in communications, public relations, journalism, or a related field can provide a strong foundation for a career in government PR. Consider earning a master's degree in public administration or public policy to deepen your understanding of government processes and issues. Taking courses or workshops in government relations, public affairs, or crisis communication can also help you build specialized knowledge and technical skills.

Build your professional experience

Seeking out internships or entry-level positions in government agencies or nonprofit organizations can provide valuable hands-on experience in government PR. Volunteering for political campaigns or advocacy groups can also help you gain experience in messaging and outreach, while building your professional network. Look for opportunities to write or speak about government issues, such as op-eds or community forums, to demonstrate your expertise and engagement.

Develop your skills and expertise

Honing your writing and editing skills through practice and feedback is essential for success in government PR. Learning to use social media and digital communication tools effectively can also help you reach and engage different audiences. Staying up to date on current events and policy issues related to your areas of interest can help you provide informed and relevant communications.

Network and build relationships

Attending government and public affairs conferences and events can provide opportunities to meet and learn from other professionals in the field. Joining professional organizations like the National Association of Government Communicators or the Public Relations Society of America can also help you build your network and access resources and support. Reaching out to government PR professionals for informational interviews or advice can provide valuable insights and guidance.

Prepare for the hiring process

Familiarizing yourself with the government job application process, which may include exams or assessments, can help you navigate the hiring process more effectively. Practicing your interviewing skills and being prepared to discuss your experience and qualifications with human resources can help you make a strong impression. Being patient and persistent is also important, as the government hiring process can often take longer than the private sector.

Consider alternative paths to government PR

Looking for PR positions with government contractors or consulting firms that serve government clients can provide alternative paths to working in government PR. Considering working in the nonprofit sector on issues that relate to federal government policy or services can also provide relevant experience and exposure. Exploring opportunities in local or state government, which may have more entry-level positions available, can be another way to break into the field.

With persistence, dedication, and a commitment to public service, you can launch a fulfilling career in government PR.

 

Conclusion

If you're a skilled communicator with a passion for making a difference in your community, government PR may be the perfect fit. Government PR and public affairs jobs present the opportunity to inform and engage citizens, promote transparency and accountability, and support initiatives that improve people's lives. It also provides the chance to develop valuable skills, build a strong professional network, and establish a reputation as a trusted and effective communicator.

With dedication, persistence, and a passion for making a difference, you can launch a fulfilling and impactful career in government PR.

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The road ahead may not always be easy, but the opportunity to serve your community and contribute to the greater good is well worth the journey.

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