Social Media Coordinator

Position Scope

FIRST REVIEW OF APPLICATIONS IS TUESDAY, SEPTEMBER 17, 2024.

GENERAL PURPOSE: Under general supervision, the Social Media Coordinator is responsible for creating, managing, and enhancing the organization's online presence across various social media platforms. The role involves content creation, audience engagement, and strategic planning to promote the organization’s brand and objectives.

Embrace the New - Do Right - Lend a Hand - Find a Way - Enjoy our Work - Celebrate Uniqueness

Primary Duties and Responsibilities

The following duties ARE NOT intended to serve as a comprehensive list of all duties performed by all employees in this classification, only a representative summary of the primary duties and responsibilities. Incumbent(s) may not be required to perform all duties listed and may be required to perform additional, position-specific duties.

• Prepares engaging, timely, and relevant content for various social media platforms, including but not limited to text posts, images, videos, and stories.
• Schedules posts and updates to ensure consistent and timely content delivery across all social media channels.
• Reports on social media performance metrics, analyzing engagement, reach, and effectiveness of campaigns to drive improvements.
• Provides insights and recommendations based on social media trends, audience feedback, and competitive analysis.
• Works in collaboration with the city’s communication team on social media accounts, including responding to comments, messages, and inquiries in a timely manner.
• Evaluates the success of social media initiatives and campaigns, adjusting strategies as needed to meet organizational goals.
• Maintains up-to-date knowledge of industry trends, tools, and best practices to ensure the organization’s social media presence remains innovative and effective.
• Responds to social media crises and manages negative feedback or controversy with creativity, professionalism and tact.
• Manages relationships with social media influencers, brand ambassadors, and partners to enhance collaborative efforts and expand reach.
• Performs other duties as assigned, including attending relevant events or workshops to stay current with industry developments.

Minimum Qualifications & Position Requirements

Education and Experience:

• Bachelor’s degree in Marketing, Communications, Media Studies, or a related field from an accredited educational institution and five (5) years’ experience; OR equivalent combination of education and experience.

Preferred:

• Experience in social media marketing, content creation, or digital brand management.

Necessary Knowledge, Skills, and Abilities:
Knowledge of:

• Social media platforms and their respective best practices, including Facebook, Instagram, X, LinkedIn, YouTube, and emerging platforms.

Skill in:

• Computer software programs including Microsoft Office and social media management tools.

Ability to:

• Communicate effectively both verbally and in writing.
• Establish and maintain positive, effective working relationships with those contacted in the performance of work.

Additional Requirements:

• Creativity and a keen eye for detail.
• Strong organizational and time-management skills.
• Ability to adapt to changing trends and audience preferences.

This role requires a dynamic individual who is passionate about social media, possesses strong communication skills, and has a proactive approach to managing online brand presence.

Additional Information

Special Requirements:
Physical Demands / Work Environment: Work is typically performed in an office setting
Reports To: Assistant to the Mayor
Supervision Exercised: No
FLSA Status: Exempt

12-Month Goals/Objectives:

• Meet with city leadership and/or City Council to understand the city’s social media needs.
• In collaboration with the city’s communications team, create and implement a proactive social media communications plan.
• Implement new strategies to educate the public/residents on all thing's city of Buckeye, to include (but not limited to) CIP projects, road closures, revitalization projects, etc.
• Establish success criteria for social media engagement performance metrics, including Key Performance Indicators (KPIs).

EQUAL EMPLOYMENT OPPORTUNITY: It is the policy of the city to provide employment opportunities to all persons based solely on ability, regardless of race, color, religion, sex, national origin, age, sexual orientation, gender identity or disability.

Employee Benefits & Wellness

The City offers a comprehensive benefits package to full-time classified and management employees. Part-time classified employees may be eligible for select benefits where defined.

For complete Benefit Plan & Wellness Information, please visit the City website at:
Benefits & Wellness

City benefit plans are subject to change at any time.

Closing Date/Time: 10/7/2024 11:59 PM Mountain

• 

• City of Buckeye, AZ

• 623-349-6000

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